Making the Connection: Marketing Tips to Reach Socially Isolated Seniors in Your Community

Presenter: Elisa Prashad, Senior Lifestyles PRO

Join us on February 19th as Elisa Prashad, Senior Marketing Specialist at Toronto-based Senior Lifestyles PRO, leads an informative session on marketing to socially isolated seniors.

Learn some valuable tips by diving into real-life examples of how to connect with this hard-to-reach group to grow awareness, membership, and attendance for your centre! She will focus in on a variety of marketing approaches to lead senior prospects to your door. (Topics include online advertising and promotion, as well as community-based outreach.)

Elisa will delve into the tools and techniques she has used in her 20+ years experience in marketing to seniors. Elisa has held senior marketing roles with several national senior living companies and her insights can help to guide your centre in putting these practises into use to make more meaningful connections among this older and often reclusive group.

Free webinar for Seniors Active Living Centres and OACAO Members/Partners and their staff, volunteers and older adults.

Participation can be done virtually (with live multilingual captioning) or by telephone

You will receive login information prior to the webinar. Registration closes February 19th at 12Noon EST. If you have any concerns about registration please email coordinator@oacao.org. 

With funding provided by the Government of Ontario