Central Regional Workshop

9:00am - 9:30am: Registration and Light Breakfast

Engaging Men in Older Adult Centres

We will be sharing successful male focused programming in order to include more men in older adult centres. The workshop will include information about the Men's Shed movement and other health and wellness focused programs for men. We will also be sharing marketing  and funding ideas for male focused programs.

Facilitator: Maria Lindgren

Light Lunch

Marketing and Outreach Strategy to Socially Isolated Seniors

Identify the different marketing needs seniors may have and how to segment the audiences. Learn about the various types of channels to reach diverse senior market in order to communicate effectively in your program and services offerings.  Discuss how to measure how effective the communications are.

Presenter: Laura Graham-Prentice, brand.re/wire